Efficiency

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Less Time

When you're shooting, time is money. Between trying to predict the actors' movements and making sure all the measurements are right, a lot of time is spent on your sharps. And the last thing you want is to logjam the day's schedule because the takes are soft. 

With Andra Motion Focus, you can spend less time taking marks, prepping and rehearsing, and more time on deciding exactly how quickly to execute the rack focus during that tense scene.

The result? You can get your scene and call it a day that much faster, giving both your budget and your cast and crew some much-needed breathing room.

Fewer Takes

Even a small production has a lot of moving parts, and there's no lack of things that can ruin the take. Unlike some mistakes, missed focus isn't something that can be fixed post-production, so the pressure is enormous to get it right. 

And when you do get it right the first time, every time? We're talking about getting the shot, moving on to the next, and keeping the shooting schedule locked down tight.

With Andra Motion Focus, you can rely on sub-centimeter precision to keep your focal points crisp, no matter what happens. Multiple takes and schedule overruns because of missed focus? Not on your watch...or ours.

Handle Less Equipment

Setup takes time from your shooting day. Adding multiple subjects or larger performance areas, adds time and equipment. 
 
Andra Motion Focus keeps you streamlined, with a simple end-to-end solution that works with most geared lenses with hard stops. With some pre-prep, the system can be set up in less time than it takes to reheat that coffee you never seem to get around to finishing. 
 
Always on the move? No problem. Our system is lightweight and easily transported to your next location. Reach new heights of efficiency no matter where you are.