Why Motion Focus

Accuracy


Precise Tracking

Whether the object is moving, the camera, or both, Motion Focus keeps your subject in focus. Switch quickly between  any fixed or moving object, with the option to seamlessly take full manual control at any time.

Get Sequencing + Repeatability

Set up complex sequences and make difficult pulls on the first take. Switch between focus points at the pace you want – just decide when and how quickly you want to pull focus. Then run it again with exactly the same timings.

8K Future Proof

Focus errors become glaring at high resolution. Large format and IMAX® is growing. 4K is here. 8K is coming. With Motion Focus you’re ahead of the game.

Improve your accuracy

Creativity


A New Filmmaking Frontier

Motion Focus unlocks never before seen creative possibilities to heighten tension, direct attention, and maximize dramatic impact. No more need to stress about low light and moving cameras. How will it make your next project better?

Motion Focus + Manual

With Andra you have full control over every shot. Seamlessly transfer back and forth between Motion Focus full manual control within any shot.

Actor + Camera improvisation

Forget hitting marks, now you and your actors can live in the moment. Motion Focus is perfect for reality and documentary style shooting, but with the sharp look of big budget cinema.  Make the most of the moment.

Explore other possibilities

Efficiency


Less Time

Do away with focus marks and reduce the number of camera rehearsals. Now you can spend less time prepping and more time shooting.

Fewer Takes

Ensure the best performance is also the best shot and avoid double digit takes.

Less Expensive

Up the ante on production values without upping the cost.   Now you can feel safe to shoot handheld with a smaller lighting package and still get the quality you need.

See how it makes your set better